During the 1990s, Los Angeles solidified its position as a prominent hub for a distinct west coast salsa-style of music and dancing, setting it apart from the bustling scenes in New York or Miami.
Founded by Nissim J. Baly in 1998, Dimelo! Records emerged with the specific goal of highlighting this unique west coast style. Since then, the label has received a Latin Grammy nomination, amassed an extensive discography of over 50 albums, and successfully licensed its music for numerous movies, TV shows and commercials.